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PrimeSouth Bank to Rollout Refreshed Brand

PrimeSouth Bank to Rollout Refreshed Brand

Published: July 26, 2019

(Waycross, Georgia)—This Summer, PrimeSouth Bank is excited to introduce a refreshed look of their logo, color scheme, and new tagline “Find Your Prime” beginning with an installation of new signage in Blackshear, Georgia where the bank was founded in 1891. Following the Blackshear installation, signs will begin changing at all other PrimeSouth Bank locations. The estimated timeframe will span into the Fall, when the Bank’s logo implementation and color scheme is complete across all platforms.

“I was blessed to join the team almost four years ago and quickly realized our employees, customers, and Board of Directors did not feel our current logo provided a strong representation of who we are as an organization” said Jim Walker, President & Chief Executive Officer of PrimeSouth Bank. “Based on their collective feedback, we began work to create a refreshed brand that really spoke to who we are and where we are going.”PrimeSouth has continued to expand its robust range of innovative products and services. This institution offers various tools for a variety of personal and business financial needs. As always, the Bank continues to pursue and push for new paths for technological advances to anticipate their customers’ future needs.

Walker explained, “Our team members and their passion to serve our communities are what sets PrimeSouth apart. As a growing organization, we remain committed to being nimble enough to make quick and informed decisions that serve our customers’ best interest. We are known for our tremendous service, consultative approach, and deep customer relationships – this is what we were founded on and that is not changing! Today’s banking environment is rapidly changing, and it is important we clearly articulate our value proposition to customers as well as prospective customers. This upcoming rebrand promotes our commitment to anticipating change, remaining innovative, and an organization focused on assisting our customers reach their full financial potential.”

The new PrimeSouth Bank logo is a triangular shape containing a large P, which represents constant change and growth. It is analogous to a navigational arrow. “Our number one goal today, and since we started, has been to help people reach their full potential from a personal and business financial perspective,” said Jim Walker, President & Chief Executive Officer of PrimeSouth Bank. “We want to help them navigate through the everchanging complexities of the financial world by offering advanced technology, valuable services, and passionate people.”

The PrimeSouth rebrand will also feature a tagline, “Find Your Prime,” which the bank will bring to life during the full rebrand later in the Fall. This will be promoted via a new website and mobile app as well as product brochures and debit/credit cards. “We are thrilled to bring our refreshed brand to our communities later this year,” said Jade Jones, PrimeSouth’s Marketing Director. “PrimeSouth Bank’s external signs have always been a community landmark. Now, the logo will be more than what simply meets the eye. It will be a source of inspiration and an instrument to inspire our employees and customers to find their prime.”

Jones reiterated, “With so many bank mergers in the news, we felt it was important to emphasize we are under the same ownership with the same great service and products our customers and communities have come to expect.”

For more information, contact Jade Jones at [email protected] or at 912-614-8262. Member FDIC.