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Published on: January 23, 2020

(Amelia Island, Florida) — PrimeSouth Bank announced the opening of its Amelia Island, Florida office at 1500 Sadler Boulevard. The new location will be the eighth for the Georgia-based financial institution and it's first in Florida. Josh Mattox has been appointed Amelia Island/Nassau County Market President to head up the bank’s expansion into the Northeast Florida area. PrimeSouth Bank was chartered in 1891 in Blackshear, Georgia. The Bank was founded on a commitment to helping their customers achieve their financial goals via consultative conversations and developing trusting relationships. “This expansion is in alignment with our overall growth strategy to serve dynamic markets with a need for a local bank passionate about serving the community,” says PrimeSouth Bank President and CEO Jim Walker. “As a growing organization, we remain committed to being nimble enough to make quick and informed decisions that serve our customers’ best interest.” “We have a number of current customers in Fernandina and Amelia Island, and we see the potential for substantial growth,” Walker added. “With Mattox joining the team, we can offer the advantage of his 20-plus years of banking experience, the last eight on Amelia Island. He has a strong commitment to the community, and he has assembled an incredible team who share his enthusiasm. It is what sets PrimeSouth apart.” PrimeSouth has assets of $700 million, with Georgia offices in Blackshear, Waycross, Jesup, St. Simons Island and three Brunswick locations.

Provided photo cutline: (L-R) Fernandina Market President Joshua Mattox and CEO Jim Walker at the new PrimeSouth Bank office.

PrimeSouth Bank - Go Gold 2019

Published: November 7, 2019

(Waycross, Georgia)— During Childhood Cancer Awareness Month in September, PrimeSouth Bank teamed up with their neighbors and employees to help raise awareness, to facilitate funding to find a cure, and most importantly, to give hope. Throughout September, the bank invited the community to participate and learn more about how everyone can unite to make an impact in the fight against Childhood Cancer.

“We believe raising awareness is the first step towards finding a cure,” said Jim Walker, CEO and President of PrimeSouth Bank. “Because of the participation of our employees and our communities, we are proud to give back to help battle this disease.”

PrimeSouth Bank’s annual Go Gold for Childhood Cancer campaign kicked off on September 3rd with a “give-back” challenge to all Bank team members. Each branch met and exceeded their goal of 100% participation and funds donated.

Pierce, Wayne, and Ware markets donated to Mattie’s Mission. Mattie’s Mission is a 501c3 non-profit organization formed in memory of Mattie Goble, and their goal is to financially, spiritually, and emotionally assist families affected by childhood cancer. Mattie’s Mission partners with other foundations, organizations, churches and ministries to accomplish a like-minded mission.

The Glynn market donated to CURE Childhood Cancer – Team Alexa. CURE is dedicated to conquering childhood cancer through funding targeted research while supporting local patients and their families.

Representatives from both Mattie’s Mission and Team Alexa presented their personal stories and the missions of their organizations to PrimeSouth employees in the respective markets.

In addition to the team give-back, the Bank promoted their “Go Gold Photobooth” for the second year. In the month of September, anyone could drop by a local branch, take a photo in front of the photo booth, and post it on PrimeSouth’s Facebook page. A donation was given to CampGround Ministries for each photo uploaded.

“PrimeSouth Bank is known for our commitment to programs that have a positive impact on our own communities,” said Jade Jones, Marketing Director of PrimeSouth Bank. “All proceeds collected were given to assist local families battling childhood cancer.”

PrimeSouth Bank to Rollout Refreshed Brand

Published: July 26, 2019

(Waycross, Georgia)—This Summer, PrimeSouth Bank is excited to introduce a refreshed look of their logo, color scheme, and new tagline “Find Your Prime” beginning with an installation of new signage in Blackshear, Georgia where the bank was founded in 1891. Following the Blackshear installation, signs will begin changing at all other PrimeSouth Bank locations. The estimated timeframe will span into the Fall, when the Bank’s logo implementation and color scheme is complete across all platforms.

“I was blessed to join the team almost four years ago and quickly realized our employees, customers, and Board of Directors did not feel our current logo provided a strong representation of who we are as an organization” said Jim Walker, President & Chief Executive Officer of PrimeSouth Bank. “Based on their collective feedback, we began work to create a refreshed brand that really spoke to who we are and where we are going.”PrimeSouth has continued to expand its robust range of innovative products and services. This institution offers various tools for a variety of personal and business financial needs. As always, the Bank continues to pursue and push for new paths for technological advances to anticipate their customers’ future needs.

Walker explained, “Our team members and their passion to serve our communities are what sets PrimeSouth apart. As a growing organization, we remain committed to being nimble enough to make quick and informed decisions that serve our customers’ best interest. We are known for our tremendous service, consultative approach, and deep customer relationships – this is what we were founded on and that is not changing! Today’s banking environment is rapidly changing, and it is important we clearly articulate our value proposition to customers as well as prospective customers. This upcoming rebrand promotes our commitment to anticipating change, remaining innovative, and an organization focused on assisting our customers reach their full financial potential.”

The new PrimeSouth Bank logo is a triangular shape containing a large P, which represents constant change and growth. It is analogous to a navigational arrow. “Our number one goal today, and since we started, has been to help people reach their full potential from a personal and business financial perspective,” said Jim Walker, President & Chief Executive Officer of PrimeSouth Bank. “We want to help them navigate through the everchanging complexities of the financial world by offering advanced technology, valuable services, and passionate people.”

The PrimeSouth rebrand will also feature a tagline, “Find Your Prime,” which the bank will bring to life during the full rebrand later in the Fall. This will be promoted via a new website and mobile app as well as product brochures and debit/credit cards. “We are thrilled to bring our refreshed brand to our communities later this year,” said Jade Jones, PrimeSouth’s Marketing Director. “PrimeSouth Bank’s external signs have always been a community landmark. Now, the logo will be more than what simply meets the eye. It will be a source of inspiration and an instrument to inspire our employees and customers to find their prime.”

Jones reiterated, “With so many bank mergers in the news, we felt it was important to emphasize we are under the same ownership with the same great service and products our customers and communities have come to expect.”

For more information, contact Jade Jones at [email protected] or at 912-614-8262. Member FDIC.

Published: February 27, 2018

PrimeSouth Bank is proud to announce the appointment of three new members to its Board of Directors.

Joining the Board of Directors of PrimeSouth Bank are John Rogers, Patrick Parker and Gordon Strother. All served on the former Atlantic National Bank Board of Directors. “We are excited to have each of these gentlemen join our board as they embody the spirit of community and bring insight, expertise and energy to our organization. We are very fortunate to have them by our side as we continue to strengthen the Glynn County Market.” - Jim Walker, PrimeSouth Bank Chief Executive Officer. 

John Rogers, the founding CEO of Atlantic National Bank, is a graduate of the University of Georgia obtaining a BBA in Accounting. He is a Certified Public Accountant. In addition to serving on the Board of PrimeSouth Bank, he also serves as President for the Brunswick market of PrimeSouth. John was an organizing director and CEO of the former Atlantic National Bank which opened August 31, 1998 and continued to serve as the CEO until its recent merger with PrimeSouth Bank. Prior to Atlantic National Bank, John worked for First Federal Savings Bank of Brunswick for over 20 years. John has served his community in various forms which include former Chairman of Board of Trustees of Frederica Academy, current Chairman of the Frederica Academy Board of Visitors, the boards of directors of the St. Simons Land Trust, Hospice of the Golden Isles, Southeast Georgia Health System Foundation, United Way, Friends of Coastal Georgia History, the Golden Isles Chamber of Commerce, and the vestry of Christ Church Frederica. 

Patrick Parker was a founding member of the Atlantic National Bank Board and has served on varying committees including Loan and Marketing. Locally he has served on the boards of the Chamber of Commerce, Coastal Georgia Historical Society, Frederica Academy, and the Vestry of Christ Church Frederica. As President of JH Parker Company and the owner of Parker’s Convenience Stores since 1979, Patrick has served his industry in many ways. On the state level he has long been the chair of the Legislative Committee and is the incoming Chairman of the Board of the Georgia Association of Convenience Stores. On the national level he represented Georgia on the BPAMA Board and chaired its marketing committee.

Vice President of the JC Strother Company, Gordon Strother joins the PrimeSouth Bank board of directors. Gordon previously served on the Atlantic National Bank Board for 16 years. He is a Current Trustee of Hofwyl-Broadfield Plantation and a member of the Board of Directors of the Golden Isles Youth Orchestra. Gordon has contributed to many organizations by serving as a Past Chairman of both the St Simons Land Trust, the Coastal Georgia Historical Society, and Friends of Coastal Georgia History. He is the former Commissioner of the Glynn County Airport Commission and a former Trustee of Frederica Academy. He served as President and Treasurer of Humane Society of South Coastal Georgia. 

The addition of these gentlemen increases the size of the PrimeSouth Bank Board of Directors to 10 members. Each market PrimeSouth Bank serves has local representation on the PrimeSouth Bank Board of Directors. With local leadership as the driving force behind PrimeSouth Bank, customers will continue to experience the superior customer service and financial confidence that only a community break can offer.

PrimeSouth Bank Welcomes New CFO

Published: April 06, 2017

Paul Kirtley joins PrimeSouth Bank as Chief Financial Officer.

Waycross, GA. April 06, 2017 – It is with great excitement and enthusiasm PrimeSouth Bank announces Paul Kirtley as the new Chief Financial Officer. Mr. Kirtley is a seasoned executive with extensive experience in the banking industry. He brings a wealth of knowledge and community banking understanding to PrimeSouth Bank. In the banking industry for 18 years, Mr. Kirtley most recently served as Chief Financial Officer of KeyWorth Bank in the Atlanta area. 

“I am excited to be joining the team at PrimeSouth Bank. I am thankful for the confidence that PrimeSouth has placed in me and look forward to being a part of the continued growth and success of this strong institution,” stated Mr. Kirtley. 

“I am thrilled that Paul has joined PrimeSouth Bank” said Jim Walker, President and Chief Executive Officer of PrimeSouth Bank, “Paul’s ideals of community banking align perfectly with the culture and mission of that at PrimeSouth. His vision embodies our bank’s commitment to helping customers, communities and businesses achieve their financial goals. His experience will be invaluable as we look forward to continued growth and expansion of financial services to our customers.”