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PrimeSouth Bank to Rollout Refreshed Brand
Published: July 26, 2019
(Waycross, Georgia)—This Summer, PrimeSouth Bank is excited to introduce a refreshed look of their logo, color scheme, and new tagline “Find Your Prime” beginning with an installation of new signage in Blackshear, Georgia where the bank was founded in 1891. Following the Blackshear installation, signs will begin changing at all other PrimeSouth Bank locations. The estimated timeframe will span into the Fall, when the Bank’s logo implementation and color scheme is complete across all platforms.
“I was blessed to join the team almost four years ago and quickly realized our employees, customers, and Board of Directors did not feel our current logo provided a strong representation of who we are as an organization” said Jim Walker, President & Chief Executive Officer of PrimeSouth Bank. “Based on their collective feedback, we began work to create a refreshed brand that really spoke to who we are and where we are going.”PrimeSouth has continued to expand its robust range of innovative products and services. This institution offers various tools for a variety of personal and business financial needs. As always, the Bank continues to pursue and push for new paths for technological advances to anticipate their customers’ future needs.
Walker explained, “Our team members and their passion to serve our communities are what sets PrimeSouth apart. As a growing organization, we remain committed to being nimble enough to make quick and informed decisions that serve our customers’ best interest. We are known for our tremendous service, consultative approach, and deep customer relationships – this is what we were founded on and that is not changing! Today’s banking environment is rapidly changing, and it is important we clearly articulate our value proposition to customers as well as prospective customers. This upcoming rebrand promotes our commitment to anticipating change, remaining innovative, and an organization focused on assisting our customers reach their full financial potential.”
The new PrimeSouth Bank logo is a triangular shape containing a large P, which represents constant change and growth. It is analogous to a navigational arrow. “Our number one goal today, and since we started, has been to help people reach their full potential from a personal and business financial perspective,” said Jim Walker, President & Chief Executive Officer of PrimeSouth Bank. “We want to help them navigate through the everchanging complexities of the financial world by offering advanced technology, valuable services, and passionate people.”
The PrimeSouth rebrand will also feature a tagline, “Find Your Prime,” which the bank will bring to life during the full rebrand later in the Fall. This will be promoted via a new website and mobile app as well as product brochures and debit/credit cards. “We are thrilled to bring our refreshed brand to our communities later this year,” said Jade Jones, PrimeSouth’s Marketing Director. “PrimeSouth Bank’s external signs have always been a community landmark. Now, the logo will be more than what simply meets the eye. It will be a source of inspiration and an instrument to inspire our employees and customers to find their prime.”
Jones reiterated, “With so many bank mergers in the news, we felt it was important to emphasize we are under the same ownership with the same great service and products our customers and communities have come to expect.”
For more information, contact Jade Jones at [email protected] or at 912-614-8262. Member FDIC.
PrimeSouth Bank Welcomes Mary Jenrette
Published: July 10, 2019
(Brunswick, Georgia)— It is with great excitement and enthusiasm that PrimeSouth Bank announces Mary H. Jenrette as the Glynn County Market President. Jenrette is a seasoned executive with extensive experience in the banking and private wealth management industries. She brings an abundance of knowledge and community banking experience to PrimeSouth Bank. In the banking industry for 30 years, Mrs. Jenrette most recently served as a Private Wealth Advisor for Synovus in Glynn County.“
I am excited to join the PrimeSouth Bank team. I am thankful for the confidence that PrimeSouth has placed in me and look forward to returning to community banking. I am eager to play a part in the continued growth and success of this strong institution,” stated Jenrette.“
I am thrilled that Mary has joined PrimeSouth Bank as our Glynn County Market President,” said Jim Walker, President and Chief Executive Officer of PrimeSouth Bank. “We continue to attract high- performing individuals as we grow our valued team. Mary’s ideals of community banking align perfectly with the culture and mission of PrimeSouth. Her vision embodies our Bank’s commitment to helping customers, communities and businesses achieve their financial goals via consultative conversations and developing trusting relationships. Her experience will be invaluable as we look forward to continued growth and expansion of financial services to our customers.”
Prior to joining PrimeSouth, Jenrette’s passion for community involvement and natural talents have been recognized. At Synovus, she was awarded the Chairman’s Award consecutively in 2016 and 2017. Throughout her career at SunTrust, she served within the Wealth Management Group. During her time in the Charlotte, North Carolina market, Jenrette worked with First Charlotte Bank in a variety of positions. She helped organize the formation of a community bank with Park Meridian Bank, developing a suite of retail lending and deposit products as well as heading up deposit and loan growth strategies. Additionally, she served as the Market Executive of the Charlotte region for the Royal Bank of Canada.
In her personal life, Mrs. Jenrette serves as Chair-Elect of the United Way of Coastal Georgia Board of Directors. She also devotes time to the boards of The Gathering Place and Centered for Life. Additionally, she applies her industry knowledge in aiding the finance committee for the St. Simons Community Church.North Carolina was her home for many years. Mary received her high school education from Saint Mary’s School in Raleigh. She then attended Meredith College, where she earned a BS in Business Administration. Furthermore, she holds a graduate certificate in Banking and Finance from the University of North Carolina, Chapel Hill.
Currently, Mary lives on St. Simons Island with her husband of 28 years, Jon, and their three sons, Harris (24), Hampton (21) and Cooper (19).
PrimeSouth Bank Appoints Three New Members To Board Of Directors
Published: February 27, 2018
PrimeSouth Bank is proud to announce the appointment of three new members to its Board of Directors.
Joining the Board of Directors of PrimeSouth Bank are John Rogers, Patrick Parker and Gordon Strother. All served on the former Atlantic National Bank Board of Directors. “We are excited to have each of these gentlemen join our board as they embody the spirit of community and bring insight, expertise and energy to our organization. We are very fortunate to have them by our side as we continue to strengthen the Glynn County Market.” - Jim Walker, PrimeSouth Bank Chief Executive Officer.
John Rogers, the founding CEO of Atlantic National Bank, is a graduate of the University of Georgia obtaining a BBA in Accounting. He is a Certified Public Accountant. In addition to serving on the Board of PrimeSouth Bank, he also serves as President for the Brunswick market of PrimeSouth. John was an organizing director and CEO of the former Atlantic National Bank which opened August 31, 1998 and continued to serve as the CEO until its recent merger with PrimeSouth Bank. Prior to Atlantic National Bank, John worked for First Federal Savings Bank of Brunswick for over 20 years. John has served his community in various forms which include former Chairman of Board of Trustees of Frederica Academy, current Chairman of the Frederica Academy Board of Visitors, the boards of directors of the St. Simons Land Trust, Hospice of the Golden Isles, Southeast Georgia Health System Foundation, United Way, Friends of Coastal Georgia History, the Golden Isles Chamber of Commerce, and the vestry of Christ Church Frederica.
Patrick Parker was a founding member of the Atlantic National Bank Board and has served on varying committees including Loan and Marketing. Locally he has served on the boards of the Chamber of Commerce, Coastal Georgia Historical Society, Frederica Academy, and the Vestry of Christ Church Frederica. As President of JH Parker Company and the owner of Parker’s Convenience Stores since 1979, Patrick has served his industry in many ways. On the state level he has long been the chair of the Legislative Committee and is the incoming Chairman of the Board of the Georgia Association of Convenience Stores. On the national level he represented Georgia on the BPAMA Board and chaired its marketing committee.
Vice President of the JC Strother Company, Gordon Strother joins the PrimeSouth Bank board of directors. Gordon previously served on the Atlantic National Bank Board for 16 years. He is a Current Trustee of Hofwyl-Broadfield Plantation and a member of the Board of Directors of the Golden Isles Youth Orchestra. Gordon has contributed to many organizations by serving as a Past Chairman of both the St Simons Land Trust, the Coastal Georgia Historical Society, and Friends of Coastal Georgia History. He is the former Commissioner of the Glynn County Airport Commission and a former Trustee of Frederica Academy. He served as President and Treasurer of Humane Society of South Coastal Georgia.
The addition of these gentlemen increases the size of the PrimeSouth Bank Board of Directors to 10 members. Each market PrimeSouth Bank serves has local representation on the PrimeSouth Bank Board of Directors. With local leadership as the driving force behind PrimeSouth Bank, customers will continue to experience the superior customer service and financial confidence that only a community break can offer.
PrimeSouth Bank Welcomes New CFO
Published: April 06, 2017
Paul Kirtley joins PrimeSouth Bank as Chief Financial Officer.
Waycross, GA. April 06, 2017 – It is with great excitement and enthusiasm PrimeSouth Bank announces Paul Kirtley as the new Chief Financial Officer. Mr. Kirtley is a seasoned executive with extensive experience in the banking industry. He brings a wealth of knowledge and community banking understanding to PrimeSouth Bank. In the banking industry for 18 years, Mr. Kirtley most recently served as Chief Financial Officer of KeyWorth Bank in the Atlanta area.
“I am excited to be joining the team at PrimeSouth Bank. I am thankful for the confidence that PrimeSouth has placed in me and look forward to being a part of the continued growth and success of this strong institution,” stated Mr. Kirtley.
“I am thrilled that Paul has joined PrimeSouth Bank” said Jim Walker, President and Chief Executive Officer of PrimeSouth Bank, “Paul’s ideals of community banking align perfectly with the culture and mission of that at PrimeSouth. His vision embodies our bank’s commitment to helping customers, communities and businesses achieve their financial goals. His experience will be invaluable as we look forward to continued growth and expansion of financial services to our customers.”